What did I miss

Hello again, at this post I’m going to share with you what I missed in the first two weeks before I came here, as you know I’m here doing my masters to learn. However, I have asked my friends about their experiences and what they learned of it.


At the first weekend, about 3 classes from the university had to be in the Surrey County Council to work on something called “Hackathon”.at the beginning of the hackathon’s people gave my classmates an introduction and brief about the Surrey community and some of the problems the community is facing. Thy looking for creative and new ideas from the students to help. Actually, the trust of the University and the County Hall amazed me as it gave the student a feeling of confidence and the ability to make a difference.

The students were all new, which was in the first week in the University and that it was very stressful not knowing anyone and most importantly not knowing what they will be facing during the weekend. But in the end, they all agreed that, it was the best icebreaker and they devoted their skills in team working and how to deal with work pressure. The interesting point that most of the students came from different backgrounders and came together to help a society that is different than theirs. I thought this must have been an obstacle but it turned out to be a positive thing. As it facilitated creative solutions as people view things differently in a different part of the world. The facilitators gave the students steps and guidance from the design thinking tools to guide them and help them come up with an affective solution to help the community. My classmates shared with me their creative ideas and talked about the short yet affective learning curve in the skills of pitching.

Redesign a Shoe:

There are five stages of the Design Thinking process, starting with Empathise, Define, Ideate, Prototype and final test. Using this process my classmates redesigned a shoe, they started the 1st step by going around the campus observing users having interview and conversations instead of surveys as Janja gave an interesting example of how a conversation and an interview is more valuable and insightful than a survey. They were looking mostly for extreme users, and in this case, anyone who is not wearing sneakers. As extreme users can give you a deeper understanding than normal users. They took pictures and notes about the users and why they chose to wear the shoes they are wearing. Next step was Define, they highlighted their key findings to then used POV Statement

 Moving to the 3rd step, the students started with ideation which includes brainstorming and many solutions as possible to create the perfect shoes for their persona then they moved to the prototype creating amazing shoes with very simple material and this has taught them a lot as they did not spend so much time in. In the ideation phase, they learned that sometimes creating things can actually give you better ideas. 

Dragons Den

Hello again, hope you well. Now we are nearing the end of the year (2019), also nearing the end of the first semester. I’m having many mixed feelings, a bit excited, happy confused scared and confident. Maybe because we have nearly finished the first part of my interesting year. In addition, the most important part of this semester in the Design Thinking module was coming which was the final destination in my journey in 2019.

The 6th of December was the date of the Dragon’s Den, the day that we all had to present our ideas to the judges and audience. We had to convince them especially the judges, we needed the approval because if we were not we had to find another idea and do the whole thing we have done it before to the new idea.

One day we’d had a meeting with our lecturer janja, and she made us to rethinking of the name f smart tray, something related to our company and the product. Then we decided to change the name to Easy-out. 

For the Dragon’s Den, we have been told that: 1- you only have 5 minutes to present. 2- no slide. 3- we like prototypes, posters and props. That what made us to thinking the second better prototype.

Plus, we will be evaluated based on:

1.Elevator Pitch. Did you try to explain your product/idea clear in a direct way?

2. The needed or problem you are addressing, and the target group. Have you identified exactly the problem? Who exactly the people who experience problem? Who are you customers?

3. The product / service. Provide an outline of the product? How is it working? How it helps the identified needs?

4. Alternatives and competitors. Did you know who are your competitors? What distinguishes your product from them?

5. Market entry. Did you present your plan to appeal to your first customer? How will you make your product available in your target market?

6. Overall presentation. Did the team have excellent presentation skills needed by entrepreneurs?

that’s what we were working on in our presentation. Also, we had hardly practiced especially me, as you know I’m not good enough and didn’t want to let my friends down. I admit that my team helped me all the time and they gave me the easiest part of the presentation.

At the Dragon’s Den day, my team and I  agreed to wear a uniform that was black and white. We arrived early to practice in the same room before people came in. finally, it was the time to did our best.

L-R: Sarah, mai and Elham

I think we all did well with little hesitation from me and did well with answering the judges and audience. But to be honest, it wasn’t easy!. Thank you, my team, for everything you have done to success this day.

This brings us to the final destination on my journey in the first semester. Hope you enjoyed with me. For the next post, I’ll tell you about two important experiences I have missed.

that’s all for now, see you next time ❤

The Idea, part2

Hello again, I hope you all good today. Continuing to the last post, we had done the first prototype “ Smart Tray”. In the next class, all teams should present their ideas with 7 minutes dramatised presentation.

Honestly, I’m not good at presentations at all, I always thank my team for being patient with me and helping me all the time, I’m just good with my hands to do stuff like drawing or build anything with simple equipment.

However, our presentation was a scene that a customer came to the cashier to order a meal in a fast-food restaurant with no place to this customer to sit and eat then the customer takes the tray to eat anywhere. I’m glad that we received good feedback from the lecturer and our classmates, we’d had uncertainty all the days before but with that, I really started believing in this idea and I’m sure everyone in the team the same.

Then I kept going on my journey to the next stop, which is a real business step. It was how to translate everything in our minds about our idea to words, answering specific questions called Lean Canvas. Ash Maurya has created 1-page businesses plan to assist you in dismantling your idea into key assumptions. It takes a short time to complete compared to a normal business plan and it is easier to share or update with your team or even when you are pitching investors. One more benefit as I remember is that it’s readable, everyone can read and understand it with saving their time because every single answer should be short and clear.

We have been asked to bring two more ideas on the same day we met at Starbucks, Kingston. it’s the first time we meet out of the campus, it was really convenient and we all had fun in this meeting. When we started, we just found one more idea which was like a small pad placed in the shoulder when we carry a heavy bad to reduce the shoulder pain. After that we started to do Lean Canvas, we followed the voting system as usual. In each question everyone wrote the answers then we choose the most appropriate answer depending on the voting, everyone was happy with that in both ideas.

The class after, we did the second presentation, it was 5 minutes start-up and we talked about our ideas especially the second one, of course, we had a discussion with the others our classmates, they give us their opinions and the feedback to improve our ideas. To be honest, getting feedback always makes me happy and proud of what I’m working on as well as when I give my opinion to someone, the first thing that comes to my mind is how can I help at any point or/and encourage them to do their best.

I’d like to share with you all something I like in my friend “Tsana’s blog” which is an article “five reasons why feedback may be the most important skill

That all for now, see you next time ❤

The Idea,, part1

Hello again, hope you enjoy reading my blogs and find it beneficial and interesting. From the last stop on my journey, we learned how to find the innovation in any interesting product as we leaned as well if you want to come up with new idea or product, you should find the problem or the pain that you can find the solution for it to be a good and successful one. Also, you must define exactly who are your customers as well as define who are your competitors. And remember that, always ask yourself that question starts with “How might we…” to clarify your idea.

The next stop on my journey was a few new tasks. The first one was to read a book called The Lean Startup. Eric Ries is an entrepreneur and the author of this book. He defines a startup as an organisation dedicated to creating something new under conditions of extreme uncertainty. To be honest with you guys, this book is really good, it’s rich with useful information. I haven’t finished it yet but I’m so excited about it.

However, let’s talk about the second task. Mr.Dwain Reid Entrepreneurship Project Officer at Kingston University visited and invited us to register as a start-up company under the Young Enterprise umbrella. We had chosen the name of our company which is Future Dream, of course, we had many names but we all agreed to this one. Finally, we officially can announce that WE HAVE A COMPANY 😉 I mean the team namely; Elham, Tsana, May and I.

Actually, I always afraid to commit to a group I don’t know them well for too many reasons but thanks god this group is full of energy, ambitious and open-minded. In the beginning, we have stuck with the idea, more than two weeks passed without any idea which is kind of stressful after that one day in our meeting one member of the team came with a brilliant idea which is a tray. Based on the problem when we observe the people on the street. The problem is when a person wants to eat in the restaurant especially in peak Time and can’t find a table to sit and eat. Many people take their food and start to eat outside. For example, a burger on one hand and the bag on the other hand, try to pick a chip from the first hand. It is complicated and uncomfortable, RIGHT !.

The idea of the tray is to be light, foldable and useable with a strap around the neck. The best thing is all the group agreed about the idea even one member wasn’t attending but she was updated with us. When we had finished the meeting we went direct to the market trying to do the first prototype. It looks around 4 hours to do it, of course, it wasn’t perfect but we tried to explain the ides to something physical. With the first prototype we had the first name which is SMART TRAY.

that’s all for now, see you next time ❤ 


Welcome again to my journey. we explored the bathroom experience and we have realised how important to think about people who have disabilities in our business، to make it convenient for almost everyone and that can be given the loyalty from our customers.

The second stop on this journey was a trip to find three interesting designs that we can see it as the most innovative in these two exhibitions in The Design Museums, Designer Maker User and Beazley design of the year.

R-L: Tsana, Sarah, Elham and Mai

On Saturday the 19th of October, my group and I went to the museum looking for the most interesting innovative designs. As a design thinking students we choose :

The First one:  A virtual assistant commanded by your thoughts.

Title:         AlterEgo

Designers:    Arnav Kapur with Peling Jiang and Jason Robinson, MIT Media Lab

Nominator:    Tei Carpenter

Location:      United States 

The design is like a device, it can be worn on the head, near the ear like a headset but it is not.

The design is like a device, it can be worn on the head, near the ear like a headset but it is not.

If we ask the most impotent question “how might we help people with needs to do an everyday task without actually get help from someone?”

The answer will be: the design for people with disabilities, it can help them with almost everything. For example, to change the TV channel, guides them when they walk in the correct direction or even do groceries.Besides, this device can e available in the distant future.

The second is: A discrete pregnancy test for a greener planet.

Title:         Lia pregnancy test

Designers:    Ethan Edwards and Anna Couturier Simpson

Nominator:    Daniel Charny and Michelle Millar Fisher

Location:     United States 

It is a small plant that can change somehow to gives the result in a greener way. Also it possible to put it in your living room and no-one can realised it, or even knows the results.

With our question “How might we help women who’re like privacy and aware of environmental issues find a way to find out whether they pregnant or not?”. Some women care about the environment. Especially if they were in a relationship. Instead of using a plastic pregnancy test. This design is ECO-friendly and gives privacy in the results and it will be available shortly.

The third is : An electric city bike rentable through your phone

Title:         JUMP electric bicycle and scooter

Designers:    JUMP by Uber

Nominator:    Terry Stephens

Location:     United States 

As simple as this, a scooter can anyone rent it anywhere from their phone

The question is: “How might we help people who like privacy to find an alternative to beat traffic jams with environmentally-friendly transportation?”

This design can help people how in rush, avoid traffic jam and the crowd in a train station, gives privacy, affordable. In addition, it is electric so it saves the earth with global warming.

Jump scooter is available today in many areas.

There were many different designs we liked in the museum but from a design thinking student perspective, we found these designs the most interesting innovative ones.

That’s all for now, see you next time ❤

What an interesting class

Hello, everyone, this is my first blog for the design thinking for start-ups module. The aims of these blogs are to improve our skills in social media professionally, and how to engage with the entrepreneurship. Because these blogs might introduce us to the business market.

Unfortunately, the course had started on the 23rd of September, and I attended this module on the 17th of October. I realised that I missed a lot and I had to work hard to understand what I missed. However in the first class, with all my fears and enthusiasm, I entered that route. Janja is so kind and cooperative, she started the lesson asking us to come up with different ways and ideas to use toilet paper ( NOT THE DEFAULT USE 😉 )

Naturally, I had no idea in the begging but I absorbed it quickly, “ zombie costume “ my answer. most of the classmates said decoration. In a point of fact, I can say this was the trick to change the way of my thinking.

During the class, jinja asked us to divide into groups of three people, one of us pretended to be a blind person, covered their eyes with a scarf to be not able to see anything but they can talk, move and think. The other one pretended to be a deaf person ( mute ) not able to hear and talk but they can see, move and think ( I did this character by the way ). The last one is a robot, able to see, move and talk but can not think.

This experience called “Bathroom experience”. The group should go to the bathroom together to do what the normal people do there and return to the classroom then when the students came back everyone tries to express their feelings, the problems they faced and how can they got along with their characters. 

After that, we wrote down the empathy map canvas what we felt namely; who? What do they: need to do, see, say, do, touch, smell, taste, feel and what do they hear?

The first thing came to my mind is how blessing  I am to have all these senses without any issues may someone else has it. As you know I was the one in my group who pretended to be deaf. It was really hard to be a mute person, how to see people with not hear what they say at least it is hard to communicate with them and I thought most of the deaf people might feel lonely and this must make them nervous and confused.

However, the purpose of that experience is to broaden our horizons to consider these people and what they need and what they want in our business.

That’s all for now, see you next time ❤

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